TAMARA GELATEE | REAL ESTATE MARKETING
Lead Generation for
Dubai Real Estate | 2025
Meta Ads, Snapchat Ads, Google Search & SMS. 16 countries. 139 campaigns. Thousands of investor enquiries. One marketing system.
Managed AED 422K in Meta advertising budget, generating 3,482 real estate leads across 18 countries through 139 lead generation campaigns for Nest Finders Real Estate, with the UAE serving as the primary acquisition market and international expansion across GCC, Europe, Africa, and Asia.
Meta ADs (2025)
Period: February – December 2025
Objective: Generate qualified real estate leads using Meta Instant Lead Forms.
  • AED 421,969
    Total Budget Managed
  • 3,482
    Total Leads Generated
  • 139
    Total Lead Generation Campaigns
  • 16
    Countries Tested
  • 1.77M+
    Total Reach
  • AED 121
    Average Portfolio CPL
UAE
Saudi Arabia
South Africa
Australia
United Kingdom
Netherlands
Egypt
Iraq
Belgium
Turkey
Israel
Lebanon
Portugal
Pakistan
Nigeria
Key Portfolio Highlights
  • AED 422K Managed Ad Spend
    Managed and optimized over AED 421,000 in Meta advertising budget dedicated exclusively to lead generation.
  • 3,482 Real Estate Leads Generated
    Generated thousands of buyer and investor enquiries through Meta Instant Forms.
  • Multi-Market Expansion
    Successfully launched and optimized campaigns across 18 international markets, adapting messaging and targeting strategies by region.
  • Large-Scale Testing Environment
    Managed 139 lead generation campaigns, allowing continuous testing of:
    • Creatives
    • Audiences
    • Property projects
    • Offer angles
    • Geographic markets
  • UAE as Core Market
    The UAE remained the primary acquisition market with:
    • AED 351K spend
    • 2,757 leads generated
    • 103 campaigns launched
    representing the majority of account growth and optimization efforts.
Country Performance Breakdown
Snapchat ADs (2025)
Generated 25 qualified event registrations through Snapchat Lead Ads while promoting a Dubai real estate investment roadshow in Jeddah, Saudi Arabia.
  • 25 leads
  • AED 678 spend
  • AED 27 cost per lead
  • 38.5% click-to-lead conversion rate
  • 8,500 impressions
  • 2,193 video views
Google Search ADs (2025)
A targeted Google Search campaign was launched to capture high-intent property buyers actively searching for opportunities in Dubai's Motor City community.
  • AED 531 advertising spend
  • 10 qualified leads generated
  • AED 53.10 cost per lead
  • 235 website visits
  • 4,662 impressions
  • 5.04% CTR
Let's Connect
Tamara Gelatee
Marketing Manager focused on building scalable acquisition systems through paid media, branding, CRM activation, content strategy, and business growth initiatives.
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