TAMARA GELATEE | REAL ESTATE MARKETING
Lead Generation for
Roofs & Roots Real Estate | 2024
1,328 investor leads. 8 countries. One acquisition system. Discovering what actually drives Dubai real estate lead generation at scale.
Generated 1,328 investor leads across 8 international markets with AED 72K in ad spend, achieving an average CPL of AED 54.39 for a Dubai real estate brokerage.
Meta ADs (2024)
Objective: Generate qualified real estate leads using Meta Instant Lead Forms.
  • AED 72,224
    Total Budget Managed
  • 1,328
    Total Leads Generated
  • AED 54.39
    Average Portfolio CPL
  • 894,620
    Total Reach
Canada
United Kingdom
South Africa
Saudi Arabia
Sweden
Singapore
Indonesia
What Actually Worked
  • Payment Plans Outperformed Everything
    The highest-performing campaigns consistently focused on:

    • 1% monthly payment plans
    • Interest-free installments
    • Low entry barriers

    Financial accessibility proved to be the strongest lead-generation trigger across markets.
  • Human Presenters Beat Property Renders
    Presenter-led video creatives consistently generated lower CPLs than traditional property advertisements.

    The top-performing UK campaign generated:
    • 136 leads
    • AED 53.87 CPL
    using a simple presenter-led video explaining payment plans.
Country Performance Breakdown
Let's Connect
Tamara Gelatee
Marketing Manager focused on building scalable acquisition systems through paid media, branding, CRM activation, content strategy, and business growth initiatives.
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