TAMARA GELATEE | REAL ESTATE MARKETING
Social Media Growth for
Roofs & Roots Real Estate | 2024
Transforming a brokerage Social Media into an investor-focused media channel, generating 1.9M reach and 14.7K website clicks.
When I joined Roofs & Roots, the brand primarily spoke to a Russian-speaking audience. My goal was to reposition it for international investors while creating a stronger and more consistent social media presence.
Tamara Gelatee
Marketing & Growth
Before: Russian-Speaking Audience Focus
After: International Investor Brand
Strategic Marketing Improvements
  • International Market Expansion
    Shifted the brand from a predominantly Russian-speaking brokerage presence to an international investor-focused platform by introducing English-first content, globally relevant investment topics, and market insights tailored to audiences across the UAE, India, Canada, South Africa, Russia, and the UK.
    01
  • Premium Brand Transformation
    Implemented a unified content and visual identity system that improved content consistency, strengthened brand perception, and created a more professional investor-facing presence across all social media assets.
    02
  • Education-Led Growth Framework
    Developed a scalable content framework centered on investor education, market expertise, and human-centered storytelling, resulting in significant increases in reach, engagement, profile visits, and website traffic.
    03
Instagram Results
Instagram Content Overview
Instagram Audience
Facebook Results
Facebook Content Overview
Facebook Audience
Let's Connect
Tamara Gelatee
Marketing Manager focused on building scalable acquisition systems through paid media, branding, CRM activation, content strategy, and business growth initiatives.
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